Healthcare Marketing Services for Medical Groups and Practices
Elevate your healthcare brand, maximize patient engagement, and strengthen physician recruitment with Agency 102, a full-service healthcare marketing agency trusted by medical practices and healthcare organizations across Maryland and beyond.

Our human-first Approach to healthcare marketing
Why Healthcare Practices Choose Agency 102
Agency 102 is recognized as one of the best healthcare marketing agencies in Maryland because we understand the unique challenges that medical groups, physician practices, and healthcare organizations face.
Our healthcare marketing approach is both compassionate and data-driven. By combining patient-centered storytelling with digital strategies, we help you connect with the people who matter most — your patients and providers.
We specialize in:
- HIPAA-compliant marketing strategies that protect your practice while reaching the right audience.
- Campaigns tailored to physician practices, specialty providers, and multi-location groups.
- Local Maryland expertise with national reach, giving you the advantage of deep regional knowledge backed by scalable strategies.
- A proven track record in healthcare SEO, physician recruitment, and content marketing, ensuring your practice grows sustainably.
Why Healthcare Marketing Matters
1/3
Of active doctors will be over the age of 65 within the next decade.
41%
Of consumers use social media to make decisions about which doctor to choose
69%
Of millennials search Google for health advice.
60%
Of Gen Z say social media influencers impact their mental health decisions.
FULLY INTEGRATED MEDICAL GROUP MARKETING SERVICES
Our Healthcare Marketing Solutions
- Medical group branding and positioning
- Digital advertising for healthcare practices
- Healthcare SEO and website optimization
- Social media marketing for medical practices
- Physician recruitment campaigns
- Video and photoshoots for updated brand content
- Patient engagement & education content strategies
- Practice expansion marketing
Learn more about how we can support your healthcare marketing initiatives

Healthcare Organizations We Work With
Healthcare Marketing in Action
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Modern Marketing for Maryland’s Largest Physician-Owned Primary Care Group
From stagnant growth to standout performance: how MPCP leveled up its digital presence and patient connections. -
Agency 102 Revitalized a Maryland-Based Psychiatrist Practice’s Online Presence Through Healthcare Content Marketing
Explore how a refreshed brand voice contributed to a new website that’s both search engine and user-friendly for Gladstone Psychiatry and Wellness. -
How Agency 102 Helps Healthcare Startup 20/20 Onsite Evolve Through Tailored Marketing
From a healthcare startup to a national leader in mobile vision care, 20/20 Onsite continues to partner with Agency 102 to boost market presence and drive leads.
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Featured Blog
What a Year with Maryland’s Largest Primary Care Group Taught Us About Healthcare Marketing
Lessons from the front lines of provider recruitment, content strategy, and digital […]
Recognized as a Top Healthcare Marketing Agency in Maryland

Book a Free Discovery Call
Ready to transform your healthcare marketing? Get in touch with us today to see how we can help you reach your goals.
Frequently asked questions
Healthcare + Medical Practice Marketing
What services does Agency 102 provide for medical groups?
We provide full-service medical group marketing services, including:
- Branding and positioning for healthcare practices.
- Healthcare SEO and website optimization.
- Social media marketing for medical practices.
- Physician recruitment campaigns.
- Patient engagement and education strategies.
- Digital advertising campaigns tailored to healthcare audiences.
Why should a medical practice hire a healthcare marketing agency?
Hiring a healthcare marketing agency helps medical practices save time, remain compliant with industry standards, and compete in today’s digital-first world. An experienced partner like Agency 102 ensures your brand reaches patients where they are searching, while also supporting physician recruitment and long-term practice growth.
Who is the best healthcare marketing agency in Maryland?
Agency 102 is recognized as one of the best healthcare marketing agencies in Maryland, trusted by medical groups, physician practices, and healthcare startups. Our team combines local expertise with proven digital strategies that build patient trust, attract top medical talent, and drive ROI.
How does healthcare SEO help medical practices?
Healthcare SEO improves a practice’s online visibility by ensuring your website ranks for terms patients are actively searching for, like “family doctor near me” or “pediatric care Maryland.” Strong SEO helps medical groups attract more qualified patients, reduce dependence on referrals, and grow sustainably.
Can healthcare marketing help with physician recruitment?
Yes. Our physician recruitment marketing services include targeted digital campaigns, employer branding, and recruitment-focused content that position your practice as a top choice for medical professionals. With physician shortages on the rise, healthcare marketing is an essential tool for attracting and retaining talent.
How do I get started with Agency 102’s healthcare marketing services?
It’s easy to get started. Simply schedule a free discovery call with our team. We’ll learn about your practice’s goals, assess your current digital presence, and design a customized healthcare marketing plan that supports patient growth and physician recruitment.
