Agency 102 Revitalized a Maryland-Based Psychiatrist Practice’s Online Presence Through Healthcare Content Marketing
Explore how a refreshed brand voice contributed to a new website that’s both search engine and user-friendly for Gladstone Psychiatry and Wellness.
The Opportunity
Elevating a Maryland-Based Psychiatrist’s Online Presence Amid Rising Digital Competition
Gladstone Psychiatry and Wellness provides affordable, in-network mental health care to patients across the Baltimore, Maryland, and Washington, DC regions. They offer a holistic, patient-centric approach to mental wellness, emphasizing personalized care through evidence-based treatments, behavioral techniques, and medication management. As a private practice, Gladstone faced intense competition from telemedicine providers and digital-first mental health services.
The challenge was to create a refreshed online presence that would not only improve search engine rankings but also resonate with potential patients seeking personalized mental health care in the Baltimore-Washington area. The goal was to design a website that effectively communicated the practice’s unique approach and values while enhancing user experience and online visibility.
The Process
Creating a Compassionate and Competitive Online Presence for Gladstone Psychiatry
- Brand Voice Development:
Conducted in-depth interviews with key stakeholders to craft a brand voice that emphasizes authenticity, compassion, and diversity. - SEO Optimization:
Reviewed and optimized existing website content for local SEO, focusing on key services and locations in the Baltimore-Washington area. - User Experience Design:
Revamped the website with a simplified, easy-to-navigate layout that includes online appointment booking and patient portal access. - Visual Identity Enhancement:
Partnered with a professional photographer to capture authentic images of the office and team, creating a warm and inviting visual presence.
Results
306 Keywords Ranked
The new website content strategically targeted local SEO, resulting in the site ranking for 306 valuable keywords.
12 Webpages Revitalized
Key webpages were optimized for both user experience and search engine visibility, significantly enhancing site functionality.
Conclusion
By partnering with Agency 102, Gladstone Psychiatry and Wellness transformed their online presence, achieving a significant boost in search rankings and enhancing the patient experience. The revitalized website and brand voice not only reflect the quality of care provided but also position the practice for long-term success in a competitive digital landscape.