How Agency 102 Helps Healthcare Startup 20/20 Onsite Evolve Through Tailored Marketing
From a healthcare startup to a national leader in mobile vision care, 20/20 Onsite continues to partner with Agency 102 to boost market presence and drive leads.
The Opportunity
Pivoting During a Pandemic to Expand into Clinical Research
20/20 Onsite delivers high-quality vision care through their Mobile Vision Clinics, offering services directly at worksites, schools, and clinical trial locations. Since 2014, they’ve served over 75,000 patients, providing convenient access to eye care that reduces barriers and improves overall health. During the COVID-19 pandemic, 20/20 Onsite expanded their services to include mobile clinical trial assessments, bringing essential eye exams to patients and advancing research across the country.
As a growing healthcare startup, 20/20 Onsite needed flexible support. Marketing needs shift rapidly in the startup world, so 20/20 Onsite needed a partner who could offer real-time support as they navigate the changing landscape. Our small agency approach makes it easy to respond quickly to new trends with data-driven marketing strategies
The Process
Strategic Marketing Support to Grow 20/20 Onsite’s Presence in Healthcare and Life Sciences
- Ongoing Content Creation:
We developed a monthly content calendar focused on engaging different audience segments. From eye health tips to decentralized clinical trials, our blog posts positioned 20/20 Onsite as a trusted voice in their industry. This consistent content strategy resulted in a 354.4% increase in backlinks between January 2021 and October 2023, significantly boosting the brand’s online authority. - Event and Conference Marketing:
We crafted tailored marketing strategies for the various industry events 20/20 Onsite attended. Our approach included creating event-specific content, promoting their presence beforehand, and ensuring lasting engagement through targeted post-event campaigns. This strategy helped solidify their reputation as leaders in clinical research. - Post-Event Marketing:
To maintain the momentum from conferences and symposiums, we implemented a holistic post-event marketing plan. This included follow-up email campaigns, blog posts, and social media updates, all designed to keep 20/20 Onsite top-of-mind for attendees and further establish their thought leadership. - HubSpot Integration:
We leveraged HubSpot CRM to streamline all sales and marketing efforts. From managing the 20/20 Onsite website to orchestrating targeted email campaigns and scheduling social media posts, this integration allowed for seamless collaboration and effective lead nurturing, even across remote teams. - Flexible Marketing Solutions:
Operating in the fast-paced startup environment requires agility. We provided flexible, customized marketing support that adapted to 20/20 Onsite’s evolving needs. This adaptability allowed us to test innovative approaches, ensuring the company could seize new opportunities and overcome challenges as they arose.
Results
354.4% Increase in Backlinks
From January 2021 to October 2023, consistent content creation by Agency 102 drove a significant increase in backlinks, enhancing 20/20 Onsite’s website authority.
10,259 Total Backlinks
Starting from 2,254 in January 2021, 20/20 Onsite surged to over 10,000 backlinks, reflecting their growing authority in the industry.
64 Blog Posts and 11 Events Supported
Agency 102 has crafted over 64 blog posts and supported over 11 conferences, driving education and engagement among 20/20 Onsite’s target audiences.
What Onsite 20/20 Says
Agency 102 is dedicated to the project and consistently produces high-quality deliverables. Their efforts have gotten positive results, and the team has proven themselves to be beneficial to the client’s marketing efforts. Communicative and reliable, they’ve facilitated a smooth process.
Mary CainSenior Marketing Manager
Conclusion
Through a dynamic and adaptive partnership, Agency 102 has helped 20/20 Onsite successfully pivot during the pandemic and grow their market presence in the healthcare industry. By delivering consistent, high-quality content and innovative marketing solutions, Agency 102 has established 20/20 Onsite as a trusted leader in both primary vision care and clinical research.