The Opportunity

Pivoting During a Pandemic to Expand into Clinical Research

20/20 Onsite delivers high-quality vision care through their Mobile Vision Clinics, offering services directly at worksites, schools, and clinical trial locations. Since 2014, they’ve served over 75,000 patients, providing convenient access to eye care that reduces barriers and improves overall health. During the COVID-19 pandemic, 20/20 Onsite expanded their services to include mobile clinical trial assessments, bringing essential eye exams to patients and advancing research across the country.

As a growing healthcare startup, 20/20 Onsite needed flexible support. Marketing needs shift rapidly in the startup world, so 20/20 Onsite needed a partner who could offer real-time support as they navigate the changing landscape. Our small agency approach makes it easy to respond quickly to new trends with data-driven marketing strategies

The Process

Strategic Marketing Support to Grow 20/20 Onsite’s Presence in Healthcare and Life Sciences

• Ongoing Content Creation:
  We developed a monthly content calendar focused on engaging different audience segments. From eye health tips to decentralized clinical trials, our blog posts positioned 20/20 Onsite as a trusted voice in their industry. This consistent content strategy resulted in a 354.4% increase in backlinks between January 2021 and October 2023, significantly boosting the brand’s online authority.
• Event and Conference Marketing:
  We crafted tailored marketing strategies for the various industry events 20/20 Onsite attended. Our approach included creating event-specific content, promoting their presence beforehand, and ensuring lasting engagement through targeted post-event campaigns. This strategy helped solidify their reputation as leaders in clinical research.
• Post-Event Marketing:
  To maintain the momentum from conferences and symposiums, we implemented a holistic post-event marketing plan. This included follow-up email campaigns, blog posts, and social media updates, all designed to keep 20/20 Onsite top-of-mind for attendees and further establish their thought leadership.
• HubSpot Integration:
  We leveraged HubSpot CRM to streamline all sales and marketing efforts. From managing the 20/20 Onsite website to orchestrating targeted email campaigns and scheduling social media posts, this integration allowed for seamless collaboration and effective lead nurturing, even across remote teams.
• Flexible Marketing Solutions:
  Operating in the fast-paced startup environment requires agility. We provided flexible, customized marketing support that adapted to 20/20 Onsite’s evolving needs. This adaptability allowed us to test innovative approaches, ensuring the company could seize new opportunities and overcome challenges as they arose.