Elevating BellSant’s Marketing Strategy to Connect with Healthcare Leaders and Engage App Users
From social media growth to email marketing optimization, we partnered with BellSant to engage and nurture their prospective app users and healthcare industry leaders.
The Opportunity
Partnering for Growth: Elevating BellSant’s Digital Presence to Drive Engagement and Conversions
BellSant, a preventative health and longevity platform dedicated to helping people live longer, healthier lives through personalized testing and insights, partnered with Agency 102 to elevate their digital marketing strategy. BellSant sought to:
- Refine email marketing efforts to reduce a sharp drop-off between consumers who download the app & those who complete their subscription sign-up.
- Build a strong social media presence across Instagram, Facebook, and LinkedIn to engage prospective app users and healthcare decision-makers.
Agency 102 built a strategy to help industry leaders and general consumers understand how BellSant’s approach to personalized preventative health could help them lead longer and better lives.
Our Approach
Tailored Strategies to Engage Healthcare Leaders and Empower App Users
Social Media Strategy and Execution
Our partnership started with an overhaul of BellSant’s social media. To meet our two audiences where they were, we tailored BellSant’s LinkedIn content to appeal to healthcare leaders while crafting engaging posts for general consumers on Instagram and Facebook. Our work included:
- Re-writing BellSant’s social media profiles to maximize search value and appeal to our target audience(s)
- Creating content pillars aligned with BellSant’s mission and audience
- Designing visually compelling graphics that showcased the app’s functionality and offered the latest in preventative health research
- Leveraging healthcare marketing trends to ensure relevance and drive results.
Email Nurture Campaign Optimization
As the partnership evolved, we expanded our efforts to enhance BellSant’s email nurture campaigns, aiming to educate general consumers who downloaded the app to complete their subscription. This included:
- Refining the campaign strategy to better align with user behavior and engagement patterns.
- Identifying the key messages and defining key features.
- Optimizing email copy and design to maximize open rates, click-through rates, and overall engagement.
Email Nurture Content: Before
Email Nurture Content: After
Results
Social Media Growth
Helped BellSant surpass 1,000 Instagram followers while significantly increasing engagement rates on all platforms.
Enhanced Visual Design
Introduced engaging visuals, clear CTAs, and streamlined layouts in emails, driving higher app download rates and sustained user activity.
Drove Efficiency
Delivered all projects on or ahead of schedule, exceeding client expectations for responsiveness and reliability
What BellSant Says
Emily Karasinski
Director of Customer Success, BellSantConclusion
BellSant’s partnership with Agency 102 is a testament to the power of focused healthcare marketing strategies. By combining tailored content, strategic design, and data-driven decision-making, we helped BellSant connect meaningfully with both industry leaders and general consumers.
