The Opportunity

Agency 102’s longtime client, Spirits & Wines That Rock, teamed up with Top Chef winner and Michelin-starred chef Michael Voltaggio and maestro tequilero Bruno Barda to create Marcado 28: a premium, additive-free, small-batch tequila rooted in craftsmanship, bold storytelling, and a rebellious spirit. Inspired by tattoo culture and crafted by a family of legendary tequila makers, Marcado 28 is a brand built to leave a mark.

To kick off the visual identity, Marcado 28 partnered with creative agency No Coast Originals to lead visual content and branding, but needed help bringing the story to life on social media. That’s where our social media experts come in.

Agency 102 serves as the social media partner to connect the dots: strategy, content execution, influencer outreach, and community building.

The Solution

We launched and optimized Instagram and Facebook profiles, crafting high-impact bios, visuals, and a clear brand voice.

1. Content Strategy & Collaboration: Because Marcado 28 is less than a year old, our ongoing strategy centers on growth and brand awareness by building a loyal, engaged following from the ground up. Rather than leaning heavily on paid advertising, we prioritize organic growth to maximize loyalty and genuine interest from every follower. This strong foundation sets the stage for future bottom-of-funnel success when the brand expands into retail and e-commerce.
   
   We collaborate closely with No Coast Originals to make sure every post balances Marcado 28’s unique brand pillars: tequila, tattoos, and food. Together, they tell a story of craftsmanship, artistry, and culture. We design content that feeds each pillar individually by showcasing small-batch production, highlighting tattoo-inspired artwork, and connecting with food lovers through chef-driven storytelling, while also weaving them together into a cohesive narrative that stands out in a crowded market.
   
   To keep the content both strategic and fresh, we layer in high-performing post types and timely trends. That means reels that showcase mixology in action, collaborations that spotlight tattoo artists, and carousel posts that tie tequila culture to culinary experiences. Every piece of content is aligned with both the brand’s voice and its campaign goals: expanding reach, driving authentic engagement, and creating recognition that lasts.
2. Content Calendar Management: We own the content calendar — managing publishing cadences, team approvals, and ensuring timely, optimized posting.
3. Communication & Coordination: We act as the hub between brand stakeholders, label artists, and content teams to keep everything aligned and on track.
4. Community Management: We handle all follower engagement — responding to direct messages and comments, managing collaboration requests, and staying active in the community.

The Outcome:

+9,031 new followers across platforms

+1.2M total impressions (1,218,238 to be precise)

2,672 link clicks across platforms

5.79% Average engagement rate (well above industry average: ~1.8%)

Top Performing Content Includes:

Conclusion

Our work looks good and delivers results. We help Marcado 28 increase visibility and reach by leveraging founder collaborations with Michael Voltaggio and Bruno Barda, creating branded content and shared posts that introduce the brand to their established audiences.

We facilitate influencer partnerships, including one key collaboration with @inkedabroad (550K+ followers), to grow brand awareness in highly engaged lifestyle communities. We also take a hands-on approach with event outreach, personally connecting with tattoo artists and creators ahead of industry events to increase booth traffic and in-person buzz.

By aligning content with opportunity and optimizing consistently, we build a strong foundation for long-term growth. The brand’s social presence has scaled rapidly, and our partnership continues as they expand into retail, events, and new markets across the U.S.

Follow Marcado 28 on Instagram and Facebook to see the brand evolve. And if you get the chance, give it a pour. Cheers!

Ready to grow your brand on social media? Let’s build the strategy that gets you there. Contact us today.