The Opportunity

Boosting Online Visibility and Appointments for Charm City Links

Charm City Links, a unique permanent jewelry studio in Baltimore, MD, founded by Alex Costigan, faced challenges with low visibility on Google search. Despite being one of the few studios in the area, Alex noticed her website wasn’t ranking for important search terms like “permanent jewelry studio” and “permanent jewelry in Baltimore.” Seeking a long-term solution to enhance her online presence and fill her appointment calendar, Alex reached out to Agency 102 for expert assistance.

The Process

Comprehensive SEO and Content Strategy

• SEO Audit
  Our SEO and content experts performed a comprehensive SEO audit on the Charm City Links website, which included competitor research, target keywords, suggested meta descriptions, title tags, and recommended target word counts.
• Content Creation
  Using insights from the SEO audit, our copywriters produced informative, on-brand, SEO-optimized content for the website. This involved optimizing existing pages like the Home, About Us, and Book An Appointment pages, as well as creating a new product page that showcases the different jewelry options available during appointments.
• Local Citations
  We built local citations on platforms such as Google My Business, Yelp, Bing, and Facebook, improving local rankings—an essential factor for local SEO.

Results

5x Increase in Keyword Rankings

Following the SEO optimizations, Charm City Links’ keyword rankings surged by 1,650%, climbing from just 6 keywords to 105. This significant leap positioned the studio prominently in search results for targeted terms like “permanent jewelry studio.”

1.4K Unique Website Visitors

Website traffic skyrocketed to 1.4K unique users, compared to virtually zero the previous month. This boost indicates increased brand awareness and engagement with potential customers.

Consistent Growth in Website Users

The upward trend continued, with a 35% increase in unique visitors, reaching 1.9K. This consistent growth reflects the effectiveness of the ongoing SEO strategy and content efforts.

What Charm City Says

“I can’t speak highly enough of the team at Agency 102. I needed assistance updating my website and improving SEO.”

“[The team] was very knowledgeable, professional and phenomenal at communicating throughout the processes. I’m so pleased with the results and immediately saw improvements in my traffic. 10/10 recommend.”

Alex Costigan

Charm City Links, Owner

Conclusion

Agency 102 played a pivotal role in elevating Charm City Links’ online presence. Through targeted SEO strategies and engaging content, we helped Alex significantly improve her website’s visibility and attract more clients to her unique jewelry services. The remarkable increase in keyword rankings and website traffic showcases the impact of our efforts. Although our partnership has concluded, we’re proud of the lasting results achieved for Charm City Links and excited to see their continued success in the market.