Public Safety Marketing
tailored, mission-driven marketing solutions for fire departments, police forces, ems providers, and more.
Our Approach
Recruitment, education, and engagement
Finding the right people to serve your community and communicating effectively with the public are ongoing challenges for emergency service organizations. Instead of settling for generic messaging or outdated recruitment strategies, let us create content that resonates with your audience and strengthens your reputation.
We start by understanding your unique needs and community dynamics, then build customized campaigns to attract dedicated volunteers and skilled professionals. Our strategies also include public education initiatives that inform and engage, ensuring your message reaches the people who matter most.
By The Numbers
12%
decrease in the number of volunteer firefighters in the last five years
65%
Of U.s. Firefighters are volunteers
68%
Of Leadership in volunteer fire and EMS departments face retention issues
79%
Of the population doesn’t know if local departments need volunteers
Our Public Safety Marketing Solutions
What We Do:
- Community education, public safety, and recruitment campaigns
- Local event and career fair support
- On-site brand video and photoshoots
- Social media management
- Email newsletters and e-blasts
- Website optimization for increased local search visibility
- Paid digital and traditional advertising
Who We Work With
“The engagement has led to an increase in social media following, brand awareness, and recruitment numbers. Agency 102 is responsive, available, and communicative through emails, phone calls, and biweekly virtual meetings. They stand out for their expertise and collaborative approach.”
Dan HenningVP of Human Resources, Kensington Volunteer Fire Department
Public Safety and Volunteer Recruitment Success Stories
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Kensington Volunteer Fire Department: Recruiting Volunteers With A Robust, Community-Focused Marketing Strategy
Agency 102 partnered with Kensington Volunteer Fire Department (KVFD) to boost volunteer recruitment through a dynamic marketing strategy that includes website optimization, social media campaigns, and impactful video content.
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Featured Blog
Proven SEO Strategies to Overcome the Volunteer Recruitment Crisis in Emergency Services
Learn how SEO and targeted content strategies can help fire, EMS, and police departments attract more volunteers and boost recruitment efforts.
Free Download
Volunteer Recruitment Guide
Find out what’s driving successful volunteer recruitment and how you can build a stronger team. Our Volunteer Recruitment Guide breaks down the current state of recruitment, reveals who’s most likely to step up, and shows you how to reach them.