The Opportunity

Boosting Online Visibility and Sales for PlantarTech

PlantarTech, founded by orthopedic surgeon Dr. Derek Amanatullah and his wife Kelly, is a plantar fasciitis strap designed to alleviate heel pain. With this new innovative product, PlantarTech needed to enhance its online presence and increase sales. They approached Agency 102 to build brand awareness and drive customer engagement through a robust digital marketing strategy.

This presented a unique opportunity to leverage SEO and social media strategies to significantly improve their online visibility and attract more customers.

The Process

A Comprehensive SEO and Social Media Strategy for PlantarTech

• Developing Target Personas:
  We identified and developed three key target personas — “Active Aaron,” “Retired Teacher Susan,” and “All Plantar Fasciitis Sufferers”— to better understand and segment the target audience.
• Performing Keyword Research:
  Utilizing the target personas, we conducted extensive keyword research to find high-value search terms relevant to plantar fasciitis solutions.
• Applying SEO Best Practices
  Incorporating the keyword research, we created SEO-optimized content for PlantarTech’s website and blog, focusing on topics that would resonate with the target audience.
• Creating Target Social Media Content:
  We crafted a monthly social media calendar with posts tailored to Facebook and Instagram, using varied content types like videos and carousel posts. We also engaged with Facebook groups relevant to our audience.

Results

Increase in Keyword Rankings

In 60 days, PlantarTech’s website ranked for 17 keywords, up from just 2, showcasing a substantial improvement in search visibility.

122% Growth in Website Visitors

The number of new website visitors has increased by 122%, demonstrating enhanced reach and engagement with potential customers.

233% Surge in Product Sales

Product sales have risen by 233%, reflecting the successful impact of our SEO and social media strategies on driving conversions.

Conclusion

Agency 102’s targeted SEO and social media strategies significantly enhanced PlantarTech’s online presence. By implementing a data-driven approach to content creation and audience engagement, we achieved notable improvements in keyword rankings, website traffic, and sales.