We asked each member of our team to pick one standout marketing project from 2025: the one that challenged us, stretched our skills, or just made us proud to do what we do. Here is a look behind the scenes of the industries we’ve worked on, the problems we’ve solved, and the creative solutions that made an impact for our clients.
Sally Ricker, Content + Growth Strategist
Client: The Kelly Group
Project: Local SEO Optimization
Industry: Financial Services
The challenge: The Kelly Group wanted to strengthen their local visibility in a highly competitive financial market. Despite their deep community roots, they were struggling to stand out in organic search results dominated by national firms and aggregator sites.
Our approach: We started with a full SEO audit to uncover keyword gaps and identify what local audiences were actually searching for. From there, we optimized on-site content, developed a dedicated location page tailored to Bel Air, and integrated those high-value local keywords across blogs, Google Business Profile posts, and social media. The result was a cohesive SEO strategy designed to connect directly with their community.
The result: Within months, The Kelly Group achieved the #1 organic ranking for “financial advisor Bel Air MD,” driving stronger local traffic and visibility where it mattered most, right in their own backyard.
Why it’s my top pick: This project stood out because the goal was really important to the client. The Kelly Group is deeply invested in their community, so helping them gain visibility with local families and business owners felt especially rewarding. I loved helping craft content that reflected their hometown pride and connected with what their neighbors were searching for online.
Hannah Mizelle, Founder/CEO
Client: Armstrong Dixon
Project: 2024 Annual Report
Industry: Financial Services
The challenge: Armstrong Dixon needed a compelling way to reflect on their year beyond the numbers, including their culture, milestones, team achievements, and community impact.
Our approach: We designed a visually-driven annual report that balanced financial data with people-first storytelling. Think: clean layouts, standout photography, and messaging that made the firm feel as human as it is successful.
The results: A printed and digital-ready report that was shared internally and externally, earning praise from both leadership and clients. The client was thrilled, and we’re already working on the next one.
→ Check out the full case study here.
Why it’s my top pick: In a primarily digital world, it’s not as often we get to work on marketing content that can be printed and held. Being able to bring Armstrong Dixon’s team culture and achievements to life in a visual document like this annual report was a unique project for our team. To top it all off, they were so happy with our work, we’re underway on their 2025 report and some other fun projects for their firm!
Meagan Smith, Social Media Specialist
Client: Kensington Volunteer Fire Department
Project: KVFD Volunteer Storytelling & Recruitment
Industry: Fire & Emergency Services
The challenge: Although about 65% of firefighters in the U.S. are volunteers, interest in volunteering has steadily declined over the past decade. KVFD needed sustained marketing efforts to increase recruitment and retention while strengthening community connection and awareness around the value of volunteer service.
Our approach: We centered the strategy on storytelling and the real people behind KVFD. Our social media and blog content highlighted behind-the-scenes photos, member experiences, and day-to-day life in the station, helping the community see KVFD as both a service and a second home. We refreshed key website messaging and built focused recruitment landing pages that clearly explained the different volunteer roles available. Monthly blogs provided practical insights into the volunteer experience, time commitments, benefits, and training paths.
Quarterly professional photoshoots and social media content days brought the campaign to life, capturing authentic moments at the station and making the volunteer experience feel personal and real. By presenting clear information alongside real stories, we helped move prospects from curiosity to confidence, and toward those first steps to application.
The results: KVFD welcomed their largest recruitment class in recent years, with 19 new volunteers joining in the spring and 26 total recruits in 2025. Momentum remains strong heading into 2026, and a new volunteer information session is already being planned to support the next wave of potential recruits.
→ Check out the full case study here.
Why it’s my top pick: Our impact is tangible, not just in analytics, but in new volunteers walking through the doors at Station 5. Supporting KVFD means supporting the people who show up for their community every day. I’ve worked with KVFD for several years and have been lucky enough to visit the station a few times; the dedication and pride within the department are unmistakable. It’s incredibly meaningful to help strengthen a 100-year legacy and to be invited to continue that work into 2026.
Claire Foster, Marketing Associate
Client: Liberty of Conscience
Project: Content Creation & Promotion
Industry: Historical Documentary, Non-Profit
The Challenge: Rubicon Productions and Director Drew Perkins came to us ahead of the film’s October 2025 premiere to build awareness and drive ticket sales for Liberty of Conscience: The Founding of Maryland, a new historical documentary with no digital presence.
Our Approach: We developed a social media strategy centered around storytelling and collaboration. Every post was designed to look and feel like Liberty of Conscience, and reflect the film’s themes of freedom, faith, and contradiction. We set out to tell the full story of George Calvert’s dream of religious liberty, while also recognizing the impact of colonization. Partnering with Indigenous Nations and local historians helped ensure those perspectives were represented.
The Result: In just three months, the campaign sold out the Senator Theatre premiere (680 tickets in less than 30 days), reached over 24,000 Facebook content views, and achieved an average engagement rate of 121%. Beyond the numbers, our campaign connected DMV audiences with Maryland’s founding and laid the foundation for the statewide premiere on MPT.
→ Check out the full case study here.
Why it’s my top pick: This campaign brought together everything I’m passionate about: storytelling, strategy, community, content creation, and education. We weren’t just promoting a premiere, we were helping tell a part of Maryland’s history that many Marylanders (myself included) were unaware of. It was unlike anything I’ve been a part of before and I loved challenging myself in that way!
Alex Kinzer, Client Success Strategist
Client and Project: MPCP Rebrand and Website Redesign
Industry: Healthcare
The challenge: Maryland Primary Care Physicians, the largest physician-owned primary care practice in Maryland, needed a new website and brand that communicated their growth and commitment to providing an excellent patient experience ahead of their 30th anniversary in 2026. The new website and brand had to replace a brand identity and website that had remained unchanged since 2012, growing stale and ill-equipped for the digital landscape in 2025.
Our approach: We engaged our partner Orange Element to build a new brand identity that reflected MPCP’s history of providing high-quality, accessible primary care for every generation of a patient’s family, all under the same roof. And, we worked with them to build a new website with an overhauled UX, updated search and AI visibility strategy, and refreshed visuals. We also brought in our partner Drumm Digital to complete new company headshots, creating a unified look for all 100+ providers across MPCP’s 10 locations.
The results: See for yourself: www.mpcp.com!
Why it’s my top pick: MPCP stands out from the sea of corporate healthcare companies offering impersonal, piecemeal healthcare options. The company is constantly innovating to increase healthcare accessibility for clients – offering evening and weekend appointments, an afterhours telemedicine option to limit the need for urgent care, and a Specialty Department with access to in-house endocrinology, nutrition, cardiology, and genetics teams, only for primary care patients. Patients need better options for healthcare – and MPCP is building them. I’m excited for MPCP to have a brand and website that reflects their commitment to a better healthcare experience.
