Standards and compliance can often be a barrier to creating effective, human-centered marketing in the financial services industry.
Agency 102 works closely with teams and their chosen marketing compliance programs to create content that not only resonates with their customers but also gets approved by compliance fast.
We craft compliant content with ease. Like our clients SECU and Janoskie Financial & Associates, we’re an organization with humble roots and big aspirations. We understand how important it is to develop a human connection with the families and business owners who make up a financial organization’s client base. Just like financial planning professionals, we take a consultative approach to client relationships.
Keep reading to see how we create compelling content that engages your audience and checks all the compliance boxes.
How we craft compliant content marketing for financial services organizations
Every Agency 102 project begins with a series of conversations during which we dive into the nuances of your business. During this discovery phase, we analyze your target audience to uncover their pain points. Then, we adapt our marketing approach based on our client’s profession, such as financial planner, insurance agent, RIA, or brokerage agent.
Our partnerships are built on collaboration and trust. We take pride in being great content creators and even better listeners. Dedicating considerable time to meeting with your team before the content creation process ensures the smallest details don’t go unnoticed.
We store all the knowledge gained during our partnership in The Guidebook. The Guidebook is a helpful resource that provides all the necessary information for marketing your brand. This customized handbook shapes all the content our team creates for your brand, from search engine-optimized blog posts to real-time customer interactions in the comments section.
A content creation process designed for managing compliance
We take note of every nuance we observe during our partnership in The Guidebook. This living document continues to evolve to better reflect your standards and fuel our creativity.
This guide compiles everything needed to develop content customized to your brand, including the big stuff (significant compliance details like data protection regulations) and the small stuff (nuances about financial information and word choice preferences).
It’s different for every brand, but this documented process ensures no step gets missed.
Your brand guide may include:
- Custom-designed social media templates
- Voice and tone guidelines for content creations
- Do’s and don’ts of what verbiage can be used
- Confidentiality notices approved by your chosen advisor networks
Most importantly, we align each of these formal processes to an intuitive content calendar and project timeline that accounts for important financial deadlines relevant to your market as well as your own bandwidth for review and approvals.
Using cutting-edge tools to create the best possible content
When we say we triple-check your marketing content, we really mean it. We have multiple safeguards in place to review and refine content before it goes live.
First, we review your content with a pair of human eyes for quality and accuracy. Then, AI writing assistants double-check our work. Before passing the rough draft to your team for review, we leverage the tools and platforms you’ve selected for your own marketing process.
Even after all those checks and balances, we give it all another look before it’s sent to your compliance team so they can review and approve for publication.
These safeguards help us spot imperfections – sometimes even stemming from pre-approved content supplied by the big compliance management software.
In fact, our content specialists spotted an error in a piece of compliance-provided content. We immediately flagged the incorrect date we uncovered and notified our financial advisor client for correction.
We adapt to any financial compliance management system to handle communications end-to-end.
Our team can even gain access to the backend of your marketing platform to streamline the compliance process. We’re agile and quickly familiarize ourselves with clients’ proprietary technology, so you can enjoy a hands-off experience.
For example, our longstanding client Janoskie Financial & Associates uses financial services compliance software like those from FMG Suite and Cetera Marketing Central for compliance review. We’re also authorized to use their backend marketing hub to publish content on their behalf.
We can collaborate with compliance teams to integrate their feedback. And, we’re always available to explain the intent and goals behind our marketing decisions.
Develop one-of-a-kind content that meets your standards and compliance requirements. Book a free discovery call.
