When it comes to trusting an agency for your marketing needs, finding one with great reviews, experience in your industry, and affordable rates can be a difficult and frustrating task.
You might think that a larger agency with hundreds of employees and enterprise-level clients is the way to go, but bigger is not always better. For small and mid-sized businesses looking for a niche experience, a small agency can offer a marketing experience tailored to your business goals.
Not convinced? Keep reading for six benefits of hiring a small agency, like Agency 102, for your marketing needs, from short-form video production to in-depth strategizing.
1. Account Managers Offer Dedicated Marketing Support
At a small agency, account managers work on projects from start to finish. From acquisition and kick-off meetings to on-site project work and analytics reviews, they guide clients through marketing campaigns big and small. When an account manager works this closely on a project, they become passionate about it and genuinely want to see their client succeed.
Plus, at Agency 102, the founder is involved from the start and oversees all projects at a high level, so if you have any questions or concerns, you have a constant line of communication with her. This results in a close relationship with the agency owner and account manager, which creates more trust and improved work.
2. Small Marketing Agencies Just Get Your Brand
At larger agencies, account managers often handle several large client projects at once, meaning they frequently have too much on their plate. This can eventually result in delayed marketing campaigns, ongoing revisions, and miscommunication. Ultimately, these setbacks can impact an agency’s understanding of your brand and voice and tone.
Small agencies maintain an intimate working relationship. This leads to a comprehensive understanding of your brand and business and faster content creation, avoiding multiple stages of revisions
3. Communication is Seamless
If you need to raise concerns with the owner or c-suite, it can be hard to get them on the phone at a large agency. You might even decide to break your contract if you realize it’s not a good fit, which means time and money wasted. As a small agency, we can move quickly when you need us. Plus, you always know who you’re speaking to.
4. Tight-Knit Teams Deliver Creative Content Strategies
Employees at smaller agencies work closely together in teams to produce the best results for their clients. In fact, teamwork is crucial at small agencies. Team members share skills and ideas freely rather than working in silos.
In other words, clients always have the brain power of the whole agency, not necessarily your dedicated account manager. For example, Agency 102 has weekly “buzz sessions” during our team syncs to generate new ideas across accounts. This means your business gets input from 5+ content marketing experts at no additional cost.
5. Small Agencies Are More Flexible
Small agencies start engaging in candid, direct discussions with clients from the start to clearly align on both business and marketing objectives. This helps them make a clear project timeline, so the client and agency know what is expected of them.
Additionally, since smaller agencies have fewer full-time team members, they typically have a network of trusted freelancers and other partners with whom they collaborate. When projects demand, they can tap into a network of experts to fast-track marketing campaigns.
Agency 102 is always ready to adapt to shifting marketing priorities faster than a larger agency. Our long-time client 20/20 Onsite is a fast-growing healthcare startup. Recently, we pivoted our monthly engagement with them to support a conference marketing strategy. With high-impact opportunities available to their growing life sciences team, a nimble response was essential. We supported the initiative without all the red tape often involved when working with larger agencies.
6. Smaller Agencies Can Be More Cost-Effective
Often one of the greatest strengths of a small agency is efficiency. We work smarter to ensure clients get more bang for their buck. We do that by leveraging hyper-focusing on the strategies that drive growth.
At Agency 102, we strive to be open and honest about our costs, whether it’s an hourly rate or flat project cost. We even offer discounts or bundles on certain needs, like multiple blog posts in one month. Learn more about our hassle-free marketing packages.
Ready to start reaching your content marketing goals? Book a free discovery call to see how we can help.
