Fire & EMS Volunteer Recruitment Services
Agency 102 specializes in marketing for firefighters and first responders, helping departments across the country attract, engage, and retain volunteers through comprehensive recruitment marketing services.
Our Approach to Fire Department Volunteer Recruitment
How do we attract more volunteer firefighters and EMTs?
You can’t rely on outdated flyers or hope that “just posting on Facebook” gets you results. We help departments build a recruitment pipeline that’s proactive, strategic, and built to last.
Our multi-channel recruitment strategies include:
- Targeted content strategy (social media, email, web, advertising)
- Compelling recruitment content (video, flyers, posters, social graphics)
- Community event marketing (open houses, career fairs, ride-alongs)
- Strategic partnerships with schools, colleges, and civic groups
We start by understanding your department’s needs, history, and community demographics. From there, we build customized fire department volunteer recruitment marketing campaigns that reach the right people with the right message.
The Current Volunteer Landscape: Why Fire Advertising Matters Now
12%
decrease in the number of volunteer firefighters in the last five years
65%
Of U.s. Firefighters are volunteers
68%
Of Leadership in volunteer fire and EMS departments face retention issues
79%
Of the population doesn’t know if local departments need volunteers
What We Offer Fire Departments
Marketing Solutions for First Responders and Public Safety:
- Community education, public safety, and recruitment campaigns
- Local event and career fair support
- On-site brand video and photoshoots
- Social media management
- Email newsletters and e-blasts
- Website optimization for increased local search visibility
- Paid digital and traditional fire advertising
Fire Departments We Work With
“The engagement has led to an increase in social media following, brand awareness, and recruitment numbers. Agency 102 is responsive, available, and communicative through emails, phone calls, and biweekly virtual meetings. They stand out for their expertise and collaborative approach.”
Dan HenningVP of Human Resources, Kensington Volunteer Fire Department
Public Safety and Volunteer Recruitment Success Stories
-
Kensington Volunteer Fire Department: Recruiting Volunteers With A Robust, Community-Focused Marketing Strategy
Agency 102 partnered with Kensington Volunteer Fire Department (KVFD) to boost volunteer recruitment through a dynamic marketing strategy that includes website optimization, social media campaigns, and impactful video content. -
Strengthening Falls Church Volunteer Fire Department’s EMS Services Marketing and Community Outreach
From creating an anniversary logo to driving volunteer recruitment, we teamed up with the FCVFD to launch a modern EMS marketing strategy—strengthening their community outreach, digital presence, and brand identity.
-
Featured Blog
What to Do After You Win a Grant for Volunteer Fire Department Recruitment
You won the grant. Now what? If you just got awarded SAFER […]
Frequently asked questions
Fire & EMS Volunteer Recruitment Marketing
What types of marketing services do you offer for fire and EMS departments?
We offer fire department recruitment marketing strategy, paid ad campaigns, landing pages, social graphics, video production, event promotion, and more, all built to attract quality recruits and raise awareness.
Do you only work with departments that have grant funding?
Nope. While we’re experienced with SAFER-funded work, we also help departments using internal budgets, donations, or regional funding.
What areas do you serve?
We’re based near Baltimore and offer on-site services in MD, VA, DC, and PA. National departments? We’ve got you too: our full suite of recruitment marketing is available remotely.
Can you help us design recruitment materials?
Yes—everything from social content and print materials to video and digital ads. We make sure your department looks professional and approachable.
How long does it take to launch a recruitment campaign?
Our onboarding process takes about 30 days. We interview stakeholders, audit your digital presence, and design your campaign assets. Most clients go live within 60 days.
How do you measure the success of volunteer recruitment campaigns?
We track leads, applications, click-through rates, and more, then review performance with you every month so you know what’s working and where we’re optimizing.
Can you work with multiple departments or counties together?
Absolutely. We’ve built regional campaigns with shared messaging, and we also support departments who want to stand out. Your campaign reflects your team, your town, and your values.
Free Download
Volunteer Recruitment Guide
Find out what’s driving successful volunteer recruitment and how you can build a stronger team. Our Volunteer Recruitment Guide breaks down the current state of recruitment, reveals who’s most likely to step up, and shows you how to reach them.